Sample 1: Dog Rescue

Subject: When Does Failure Feel Like First Place?

Body: When it’s a foster failure.  

Foster dogs “fail” when their foster family loves them so much, they just decide to adopt.  And it happens a lot, because rescue Malinois are awesome!  Dog Rescue is working hard to get Malinois out of shelters and into the right homes.  To do that, they need fosters!  

Is that you?  Because whether the dog wins adoption into their forever home, or fails into yours, it feels great.  Follow your heart to see if fostering is for you. Follow the link to see the application. 

[Insert Hyperlink]

Sample 2: Dog Rescue

Header: It’s okay if everybody gets a trophy.

Body: Actually, it’s great!  Some Dog Rescue dogs have trophies from dock diving.  Some have prized toys in their family’s yard.  Some just give and get unconditional love.  And every single one of those winners started in a foster home, because Dog Rescue can’t rescue a dog unless they have a foster ready and waiting.

All over the country, there are dogs just like these in shelters. Scared. Confused. Hopeful. And ready for their big break.

If you want to be the hero in an awesome comeback story, your chance is right now.  Click here to see the foster application.  [Insert Hyperlink]

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Dog Rescue is a fictitious organization. These samples were created as an example of social media posts with call to action.